In 2016, we took down 1.7 billion ads that violated our advertising policies, more than double the amount of bad ads we took down in 2015.
Source: How we fought bad ads, sites and scammers in 2016
Consumers want to receive your emails and your offers. Don’t worry about offending them. Worry, instead, about being forgotten by your customers because you aren’t sending sufficient emails.
Source: The Secrets of Successful Holiday Email Campaigns – The Good
How much dead weight is bringing your site down in rankings? Armed with compelling case study data, Everett Sizemore shares his single most effective and scaleable tactic for improving your site’s overall level of quality, in most situations.
Source: The Most Effective Way to Improve Sitewide Quality and Rankings (Most of the Time) – Moz
The killer SEO tactics of today could actually result in penalties in the future. Such is the case with these past SEO strategies.
Source: Yesterday’s SEO Tactics That Will Get You Killed Today | SEJ