In an excerpt from Designing for Touch, Josh Clark looks at how thumbs and fingers change our interactions with handheld devices.
Source: How We Hold Our Gadgets · An A List Apart Article
A great email has more than a high open rate. It also gets readers to click on something within the email. Learn some tweaks for achieving a high email CTR.
Source: Improve Your Email Click-Through Rate With These 14 Simple Tweaks
This post is a collection of all the annoying techniques many websites try to either get you to opt into something or just try to keep you on the page longer. Let’s stop this madness by calling the guilty parties out on their crime! Again if you’re one of them Stop it!
Source: Stop it! | Web-Crunch
Fitts’ Law. The time to a target depends on the ratio of distance to the target over it’s size. So clicking on a small target close by might take a similar time to clicking on a large target further away. It’s a simple model and there are a few little games out there to bring it home in practice. I’m reminded however, of an observation from a mentor of mine, Darrell Mann, that just because people call it a law doesn’t mean you have to treat it like one. The example of Apple’s standard program icons at the base of the screen that expand when you mouse near them, are a simple technique that help to overcome the limitations of Fitt’s law. There are plenty more. Don’t be sucked in to laziness by a name.
Source: Fitts’ Law. The time to a target depends on the… | Sketchplanations – Explaining one thing a week in a sketch
Does your business really need a mobile app? We’ve put together a list of 6 guide questions that will help you answer this very important question
Source: How To Tell If Your Business Really Needs A Mobile App – Usability Geek
I always thought that having more choices was better. It just naturally made sense. Yet for some inexplicable reason, I would somehow end up unsatisfied.
Source: Why Having More Choices Actually Restricts Us
Empathy is so hot right now.
Source: The empathy paradox
Making choices isn’t just about Option A vs. Option B. A myriad of considerations, psychological processes, and biases go into every decision we make.
Source: The Psychology of Choice